Every aspect of life has many facets. Complexity can comes from anywhere. Journalism is no exception. If we can learn as much from each of the different aspects as we do from the topic itself then we'll be better journalists overall. Likewise, We as journalists face a series of obstacles when writing about a topic.
Most of us are unlikely to find ourselves in a situation to report on world changing events in our career. If we are so lucky as to find ourselves covering a history changing event then we find ourselves in a pedigree with the likes of Walter Cronkite, Dan Rather, and Edward R. Morrow. However, even though we are not in the same position that the greats, like Cronkite, find themselves in we are still held to many of the same standards. One of these standards is based entirely in the morals of the writer. Our goal as a journalist should always be to maintain an air of neutrality so as to allow the reader to the reader to form their own opinions.
The sad reality is that, while this should be the goal of journalism, it is a near impossibility to expect an author of any piece of writing to be entirely objective. We find ourselves at a standstill in the world of journalism, as Melvin Mencher says in his book on news writing and reporting, because we are in a situation to cover stories which we may not always agree with and therefore must decide what we are obligated to print. The objectivity aspect of journalism comes from the voice of the journalist and how that voice manifests itself in the writing, particularly in dealing with issues where the author will face opposition and conflict from their readers.
Let's take, for example, the case of Charles Manson and the Family. Charles Manson and his cult following known as The Family were in the process of going on a killing spree and taking down a number of prominent individuals that they considered to be "pigs". One of the prominent figures was then wife of director Roman Polanski, Sharon Tate. The story gained speed quickly as more and more details came to light. Eventually the Family, and it's leader Charles Manson, were placed on trial for the murder and the murders and their leader were brought to justice. Why look at this particular case? What makes it so special? It is a classic example of reporting on the fringe. If we, as the reporter, are going to cover stories that involve controversial issues and usually universally recognized wrong, then it is our responsibility to maintain that neutrality.
The Manson case is a perfect example to look at when examining objectivity in the media because we're dealing with something that most people would consider to have been completely outrageous and completely unacceptable. The case was gruesome, very few will will dispute that, and as well most people were disgusted by Manson and his following. As a reporter we must put no spin on the case.
It is not our job, as a journalist, to impact the opinions of people. We give information to people, in the form of reporting and allow people to formulate their own opinions. If we should put a dash of our opinion on the story, no matter what it is, we risk becoming less professional and begin to stray into the realm of soapbox journalists like Bill O'Reilly and Glenn Beck. Thus the importance lies in allowing ourselves to remain neutral. It is very difficult but the less opinion you attempt to insert into a story allows you to gain more respect. There will always be a little of your opinion but the less the better.